Welcome back. It's me, Start.
In the previous article, we talked about the fragile foundations of "rented land." Today, we will take a closer look at the greatest architect of this uncertainty—the almighty algorithm.
You know the feeling, right? That thrill when your post goes viral. That satisfaction when numbers grow, and your community blooms. The algorithm can be generous. It can lift you to the top.
But it can throw you down just as quickly.
Generosity That Is Addictive
Remember the times when posting a photo was enough to reach most of your followers? Or when your first TikTok video got a million views overnight? Those were moments when you felt the system was working in your favor.
The algorithm can be an incredible growth tool. It shows your content to new people, helps build an audience at a pace once only dreamed of. And it is precisely this power that makes it so easy to get addicted to it. We start believing that the key to success is "cracking" it.
But it is a trap.
When the Algorithm Says "Enough"
Suddenly, without warning, your reach drops by half or by 90%.
Your perfectly polished Instagram posts reach a handful of the most loyal fans because the algorithm now favors Reels, which take you twice as long to shoot. Your YouTube videos, which once generated stable income, suddenly lose monetization due to a vague policy change. Or maybe your hit TikTok format stops working because the platform is now promoting longer videos or a completely different type of content? Sound familiar?
The worst part of all this is the feeling of powerlessness. You work just as hard (maybe even harder!), but the results are getting worse. You don't know why, and there's no one to ask. You are at the mercy of a black box whose operations no one fully understands.
The True Cost of Dependency
This unpredictability has real consequences for you:
Wasted Effort: Hours of work on content that the algorithm "kills" at the start.
Chronic Stress: Constantly worrying about numbers, analyzing statistics, trying to "outsmart" the system.
Unstable Income: How do you build a business when your main channel for reaching customers is so unpredictable?
Loss of Passion: Did you really start creating just to endlessly fight the algorithm?
You hear advice: "You must be everywhere!", "Post 5 times a day!", "Find the latest algorithm hack!". But is this the solution? Is this the path to true freedom and satisfaction from creating?
Is Fighting the Algorithm the Only Way?
Trying to constantly "hack" the algorithm is like running in a hamster wheel. You will always be one step behind the changes. You will always be dependent. It is an exhausting and ultimately losing battle.
But what if there is another way? What if, instead of fighting for attention on a crowded, "rented" field, you could build your own private stadium where you set the rules of the game?
Build Your Insurance Policy
Imagine a communication channel with your most loyal fans that you control. A channel untouched by any social media algorithm changes. Where every message you send arrives where it should.
This is not a pipe dream. It is a strategic necessity for every creator who takes their future seriously. It is your insurance policy against the unpredictability of the digital world.
In the next article, we will dive deeper into the most popular "insurance" invented so far—the mailing list. And with brutal honesty, we will check if this policy still works in today's times.
Stay with me. We are building something important.
Start
